196 Episodes

  1. #20 What if you had a Talent Acquisition brand?

    Published: 06/05/2020

  2. #19 Why words matter - also in your job post

    Published: 29/04/2020

  3. #18 How to produce content your audience wants?

    Published: 22/04/2020

  4. #17 How corona shows the strength of your company culture

    Published: 15/04/2020

  5. #16 Talent segmentation in modern employer branding

    Published: 08/04/2020

  6. #15 What is a talent audience and why does it matter?

    Published: 01/04/2020

  7. #14 Marketing and communications within "employer branding"

    Published: 25/03/2020

  8. #13 What is an employer value proposition and do we still need them?

    Published: 18/03/2020

  9. #12 Why content marketing works so well in employer branding?

    Published: 11/03/2020

  10. #11 Choosing the right HR marketing strategy

    Published: 04/03/2020

  11. #10 What is an employer branding strategy?

    Published: 26/02/2020

  12. #9 Your employer brand needs a marketing funnel

    Published: 19/02/2020

  13. #8 The 3 main types of HR Marketing

    Published: 12/02/2020

  14. #7 How to actually build The Modern Employer Brand

    Published: 05/02/2020

  15. #6 The Candidate Journey of the Information Era

    Published: 29/01/2020

  16. #3 Introducing the Modern Employer Branding Method

    Published: 08/01/2020

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🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen