196 Episodes

  1. #40 Why LinkedIn is not that great for modern employer branding

    Published: 23/09/2020
  2. #39 Understanding Instagram to ace employer branding

    Published: 16/09/2020
  3. #38 What is the BEST social media for your talent marketing needs?

    Published: 09/09/2020
  4. #37 How to best use social media for recruitment marketing

    Published: 02/09/2020
  5. #36 Talent Marketing in social media in 2020

    Published: 26/08/2020
  6. #35 Talent Marketing as a profession - A career path for you?

    Published: 19/08/2020
  7. #34 REALLY the 5 key advice for HR taking on social media

    Published: 12/08/2020
  8. #33 - 5 reasons why most companies fail to succeed in talent marketing

    Published: 05/08/2020
  9. #32 Why companies should use about social media like their employees?

    Published: 29/07/2020
  10. #31 How to get your employees to share company content on their social media?

    Published: 22/07/2020
  11. #30 Goals, objectives and metrics in hiring, part 2

    Published: 15/07/2020
  12. #29 How to measure success in hiring? [part 1/2]

    Published: 08/07/2020
  13. #28 How to get started with employer branding on social media

    Published: 01/07/2020
  14. #27 - 5 reasons why talent marketing fails to deliver

    Published: 24/06/2020
  15. #26 Using the company blog content in talent marketing

    Published: 17/06/2020
  16. #25 How to become a talent magnet company

    Published: 10/06/2020
  17. #24 Who is the top talent of the digital age?

    Published: 03/06/2020
  18. #23 Improving candidate experiences with recruitment communications

    Published: 27/05/2020
  19. #22 Optimizing the career page for a growth company

    Published: 20/05/2020
  20. #21 - 7 tips on getting started with your recruiter brand

    Published: 13/05/2020

9 / 10

🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen