196 Episodes

  1. #60 Employer branding trends in 2021 - Micro-moments

    Published: 10/02/2021
  2. #59 How to use curated content in talent marketing & employer branding

    Published: 03/02/2021
  3. #58 Why your talent marketing easily fails and what you can do to avoid it

    Published: 27/01/2021
  4. #57 My key predictions for employer branding trends in 2021

    Published: 20/01/2021
  5. #56 Getting familiar with Google Analytics

    Published: 13/01/2021
  6. #55 How marketers are using social media (industry report)

    Published: 06/01/2021
  7. #54 Why your talent is the hero in your employer brand -story?

    Published: 30/12/2020
  8. #53 Being more persuasive in talent acquisition

    Published: 23/12/2020
  9. #52 Persuasion in professional talent marketing

    Published: 16/12/2020
  10. #51 If the campaign did not kill your hiring success, what did?

    Published: 09/12/2020
  11. #50 The rise of professional talent marketing and talent marketers

    Published: 02/12/2020
  12. #49 Blogging for Talent Marketing purposes

    Published: 25/11/2020
  13. #48 Why so many recruitment videos fail to deliver

    Published: 18/11/2020
  14. #47 How story works: Key elements in a story

    Published: 11/11/2020
  15. #46 What is Business Storytelling?

    Published: 04/11/2020
  16. #45 Why our brains need a good story

    Published: 28/10/2020
  17. #44 Essential questions your career pages need to answer

    Published: 21/10/2020
  18. #43 Why you should care deeply about your career site?

    Published: 14/10/2020
  19. #42 How I use the Magnetic Employer Brand©️-method to employer brand my agency

    Published: 07/10/2020
  20. #41 The power of visuals in employer branding

    Published: 30/09/2020

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🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen