Story-Driven Business podcast with Susanna Rantanen
A podcast by Susanna Rantanen - Wednesdays
196 Episodes
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#60 Employer branding trends in 2021 - Micro-moments
Published: 10/02/2021 -
#59 How to use curated content in talent marketing & employer branding
Published: 03/02/2021 -
#58 Why your talent marketing easily fails and what you can do to avoid it
Published: 27/01/2021 -
#57 My key predictions for employer branding trends in 2021
Published: 20/01/2021 -
#56 Getting familiar with Google Analytics
Published: 13/01/2021 -
#55 How marketers are using social media (industry report)
Published: 06/01/2021 -
#54 Why your talent is the hero in your employer brand -story?
Published: 30/12/2020 -
#53 Being more persuasive in talent acquisition
Published: 23/12/2020 -
#52 Persuasion in professional talent marketing
Published: 16/12/2020 -
#51 If the campaign did not kill your hiring success, what did?
Published: 09/12/2020 -
#50 The rise of professional talent marketing and talent marketers
Published: 02/12/2020 -
#49 Blogging for Talent Marketing purposes
Published: 25/11/2020 -
#48 Why so many recruitment videos fail to deliver
Published: 18/11/2020 -
#47 How story works: Key elements in a story
Published: 11/11/2020 -
#46 What is Business Storytelling?
Published: 04/11/2020 -
#45 Why our brains need a good story
Published: 28/10/2020 -
#44 Essential questions your career pages need to answer
Published: 21/10/2020 -
#43 Why you should care deeply about your career site?
Published: 14/10/2020 -
#42 How I use the Magnetic Employer BrandŠď¸-method to employer brand my agency
Published: 07/10/2020 -
#41 The power of visuals in employer branding
Published: 30/09/2020
đď¸ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in todayâs world, your people are your brand. Hosted by Susanna Rantanenâthe worldâs leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Methodâ˘, and author of Story-Driven Employer Brandingâthis podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business toolâtransforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. đ Show notes: modernemployerbrand.com đ Book website: storydrivenemployerbranding.com đ Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen