#15 What is a talent audience and why does it matter?

What is a talent audience? How do I decide on our talent audiences? Why is it important to me to understand who our talent audiences are? In this episode of Building a Modern Employer Brand -podcast, we talk about talent audiences in talent marketing. Understanding and being specific about your target talent audiences is actually a pretty critical element and skill in any HR / talent marketing job. It is not irrelevant who you address your employer brand or recruiting messages to. Understand your talent audience behavior is also critical in order to have a desired outcome and impact with your talent marketing messages. ⏱ 30:09 min 🔗 Check out the blog post in the show notes article: https://modernemployerbrand.com/podcast15/ Episode content: ❓ What is a talent audience? 🔍 Keeping taps on talent insight 👥 The various talent audiences organizations have ❓ How the activeness / passiveness impacts our ability to deliver results in our talent marketing efforts? Do you like this podcast? Please give a rating, show some love and let me know whether I should continue with this podcast or not. Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: emine.fi/briefly-in-english/ 🔗 https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ Or just enjoy the Modern Employer Brand blog at: https://www.modernemployerbrand.com