Story-Driven Business podcast with Susanna Rantanen
A podcast by Susanna Rantanen - Wednesdays
196 Episodes
-
#199 Brand Affinity: Why Your Employees Need to Love Your Strategy
Published: 09/07/2025 -
#198 The CEO as Chief Storyteller: Leading With Narrative Power
Published: 02/07/2025 -
#197 From EVP to Impact: The Death of Corporate Fluff
Published: 25/06/2025 -
#196 The Talent is the Hero: A Leadership Shift That Changes Everything
Published: 18/06/2025 -
#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand
Published: 11/06/2025 -
#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning
Published: 04/06/2025 -
#193 Why Employer Branding Is a Strategic Leadership Opportunity
Published: 28/05/2025 -
#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
Published: 21/05/2025 -
#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1
Published: 14/05/2025 -
#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Methodâ˘)
Published: 30/04/2025 -
#189 Brand People Like Best Companies Do, Not Just Products
Published: 23/04/2025 -
#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!
Published: 19/03/2025 -
#187 How tech company Mitgo found success with employer ambassadors
Published: 27/11/2024 -
Airbus Finland Does It: Employer Branding Breakthrough
Published: 02/10/2024 -
Bonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024
Published: 28/09/2024 -
#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
Published: 29/05/2024 -
#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2
Published: 22/05/2024 -
#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
Published: 15/05/2024 -
#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
Published: 08/05/2024 -
#181 How building your Magnetic Employer Brand is like dating â part 2
Published: 01/05/2024
đď¸ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in todayâs world, your people are your brand. Hosted by Susanna Rantanenâthe worldâs leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Methodâ˘, and author of Story-Driven Employer Brandingâthis podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business toolâtransforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. đ Show notes: modernemployerbrand.com đ Book website: storydrivenemployerbranding.com đ Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen