196 Episodes

  1. #199 Brand Affinity: Why Your Employees Need to Love Your Strategy

    Published: 09/07/2025

  2. #198 The CEO as Chief Storyteller: Leading With Narrative Power

    Published: 02/07/2025

  3. #197 From EVP to Impact: The Death of Corporate Fluff

    Published: 25/06/2025

  4. #196 The Talent is the Hero: A Leadership Shift That Changes Everything

    Published: 18/06/2025

  5. #195 Unlock Your Culture Code: The Secret to a Story-Driven Brand

    Published: 11/06/2025

  6. #194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

    Published: 04/06/2025

  7. #193 Why Employer Branding Is a Strategic Leadership Opportunity

    Published: 28/05/2025

  8. #192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

    Published: 21/05/2025

  9. #191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

    Published: 14/05/2025

  10. #190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

    Published: 30/04/2025

  11. #189 Brand People Like Best Companies Do, Not Just Products

    Published: 23/04/2025

  12. #188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

    Published: 19/03/2025

  13. #187 How tech company Mitgo found success with employer ambassadors

    Published: 27/11/2024

  14. Airbus Finland Does It: Employer Branding Breakthrough

    Published: 02/10/2024

  15. Bonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024

    Published: 28/09/2024

  16. #185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

    Published: 29/05/2024

  17. #184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2

    Published: 22/05/2024

  18. #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

    Published: 15/05/2024

  19. #182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding

    Published: 08/05/2024

  20. #181 How building your Magnetic Employer Brand is like dating – part 2

    Published: 01/05/2024

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🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen