#12 Why content marketing works so well in employer branding?

In this episode of Building a Modern Employer Brand we'll talk content marketing! I love content marketing and it works so well also in employer branding! ⏱ 29:54 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/content-marketing-in-employer-branding/ In this episode: 💎 What is content marketing? 💎 Why content marketing works so well in employer branding? 💎 How branding through content is available for all of us. 💎 What specifically is "talent content marketing"? 💎 Implementing the Candidate Journey in talent content marketing. 8️⃣ steps to get started! Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: https://www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://emine.fi/briefly-in-english/ Or just enjoy the Modern Employer Brand blog at: https://modernemployerbrand.com