493 Episodes

  1. UP373 AI in Sport: Regulate or let it loose?

    Published: 16/02/2024
  2. UP372 Roger Mitchell's Perfect Storm

    Published: 13/02/2024
  3. UP371 What the Super Bowl reveals about the big event ticket market

    Published: 09/02/2024
  4. UP370 The Buy Side - MoneyGram and F1

    Published: 06/02/2024
  5. UP369 If Netflix Ran Sport

    Published: 02/02/2024
  6. UP368 No Questions Asked: When football met crypto

    Published: 30/01/2024
  7. UP367 Biased! Fans, Decisions and The Illusion of Choice

    Published: 23/01/2024
  8. UP366 The Bundle - Understanding the sports media market

    Published: 19/01/2024
  9. UP365 Inside the £250million Two Circles sale

    Published: 16/01/2024
  10. UP364 Luke The Nuke: Why the marketing industry is scared of darts

    Published: 12/01/2024
  11. UP363 Will Greenwood - Overthinking The Rugby Business

    Published: 09/01/2024
  12. UP362 The Big Idea - The Music Episode

    Published: 19/12/2023
  13. UP361 The Buy Side - The North Face, brand purpose and racism in climbing

    Published: 15/12/2023
  14. UP360 Rethinking Sport: M&A in MMA

    Published: 11/12/2023
  15. UP359 Mercury 13's big bet on the value of women's football

    Published: 05/12/2023
  16. UP358 Project 2030: Gen AI and the future of sport according to Amazon

    Published: 01/12/2023
  17. UP357 UP does BLAST: The business of esports

    Published: 28/11/2023
  18. UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting

    Published: 24/11/2023
  19. UP355 How ESG impacts the sports business

    Published: 20/11/2023
  20. UP354 Project 2030 - The future of content at The FA and the BBC

    Published: 14/11/2023

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Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.