UP364 Luke The Nuke: Why the marketing industry is scared of darts

Luke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and Littler is now a household name in a way that many sports people aren't in these days of niche platforms and the competitive attention economy. So what does Littler tell us about darts, the sports marketing industry and what we want from our sports stars in 2024? Guests: James Tattersall, Managin...