UP354 Project 2030 - The future of content at The FA and the BBC

The third episode in our Project 2030 Series, made in collaboration with Two Circles that models the next decade in the sports marketplace. The idea is to test some of the assumptions about where sport goes from here. What type of sports property will be rewarded by the marketplace, and which ones will be punished? They’ve modelled the size of the market - everything, media rights, sponsorship, merch, tickets. That number is £220billion in 2032, a rise of 50% in a decade. So, our ...