This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
A podcast by Joe Pulizzi & Robert Rose - Fridays
476 Episodes
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PNR 96: Content Marketing Technology Investments Top $1 Billion
Published: 15/09/2015 -
PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising
Published: 07/09/2015 -
PNR 94: Social Media Isn't Dead, We're Just Using It Wrong
Published: 31/08/2015 -
PNR 93: 2016 Will Be the Year of Content Marketing M&A
Published: 25/08/2015 -
PNR 92: End of Days for Digital Display Spells Opportunity for Brands
Published: 18/08/2015 -
PNR 91: The Sad Future Reality of Brands Battling for Advertising
Published: 10/08/2015 -
PNR 90: Chaos In the Media Coming Soon to a Platform Near You
Published: 03/08/2015 -
PNR 89: Don't Build Your Content House on Rented Land
Published: 28/07/2015 -
PNR 88: Content Marketing Budgets Still the Size of Pluto
Published: 21/07/2015 -
PNR 87: Upworthy's Big Move Combining Original Content and Data
Published: 13/07/2015 -
PNR 86: Inside the New York Times' Subscription Funnel
Published: 07/07/2015 -
PNR 85: Who Didn't Launch a Content Marketing Agency this Week?
Published: 30/06/2015 -
PNR 84: Content Marketing Now Definitive Industry Term
Published: 23/06/2015 -
PNR 83: Why Medium Is Betting on Email (and So Should You)
Published: 15/06/2015 -
PNR 82: Honda Fails to Go the Distance
Published: 09/06/2015 -
PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report
Published: 01/06/2015 -
PNR 80: Publisher Cuts Lead to Content Opportunities for Brands
Published: 26/05/2015 -
PNR 79: Facebook's Move to Swallow Publishers
Published: 19/05/2015 -
PNR 78: The Future of Content Marketing 2025
Published: 11/05/2015 -
PNR 77: Why Digital Spending Is Not Growing Fast Enough
Published: 04/05/2015
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.