The Marketing Architects
A podcast by Marketing Architects
Categories:
169 Episodes
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Nerd Alert: A TV Advertising Reality Check
Published: 03/10/2024 -
Audience Matters with Sarah Jordan, Constant Contact CMO
Published: 01/10/2024 -
Nerd Alert: Ageism Kills Brands
Published: 26/09/2024 -
Timeless Marketing Principles with Jason Ing, Gusto CMO
Published: 24/09/2024 -
Nerd Alert: Growth Potential by Buyer Group
Published: 19/09/2024 -
Marketing as a Science with Professor Byron Sharp
Published: 17/09/2024 -
Nerd Alert: Where A/B Testing Goes Wrong
Published: 12/09/2024 -
The Dangers of Marketing Misattribution
Published: 10/09/2024 -
Nerd Alert: The Halo Effect of TV Advertising
Published: 05/09/2024 -
The Future of Search Marketing
Published: 03/09/2024 -
Nerd Alert: The Truth About CMO Tenure
Published: 29/08/2024 -
Are Brand Extensions Worth the Risk?
Published: 27/08/2024 -
Nerd Alert: How Effective are Influencers?
Published: 22/08/2024 -
Is "Brand Purpose" Overrated?
Published: 20/08/2024 -
Nerd Alert: The Dynamic Attention Theory
Published: 15/08/2024 -
Proof That Your Brand Matters
Published: 13/08/2024 -
Nerd Alert: Do Sports Sponsorships Work?
Published: 08/08/2024 -
The Myths of Media Quality
Published: 06/08/2024 -
Nerd Alert: How to Reach the ‘Right’ Customers
Published: 01/08/2024 -
Sports Marketing and the Summer Olympics
Published: 30/07/2024
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
