The Marketing Architects

169 Episodes

1. The Truth About AI in Marketing with Shelly Palmer

   Published: 17/12/2024
2. Nerd Alert: Gender Stereotypes in Advertising

   Published: 12/12/2024
3. Marketing's Role in Product with Jaime LaMontagne

   Published: 10/12/2024
4. Nerd Alert: The Effect of Weather on Consumer Spending

   Published: 05/12/2024
5. When Does Ad Fatigue Actually Matter?

   Published: 03/12/2024
6. A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX

   Published: 26/11/2024
7. Nerd Alert: The "IKEA Effect": When Labor Leads to Love

   Published: 21/11/2024
8. Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance

   Published: 19/11/2024
9. Nerd Alert: Why Do Brands Cause Trouble?

   Published: 14/11/2024
10. How Brand Wins in an AI World with Lena Waters, CMO at Grammarly

    Published: 12/11/2024
11. Nerd Alert: Loyal Customer or Repeat Purchaser?

    Published: 07/11/2024
12. Optimizing Your Media Mix with Richard Kirk

    Published: 05/11/2024
13. Nerd Alert: The Effectiveness of Fear

    Published: 31/10/2024
14. The Truth About Marketing Effectiveness with Peter Field

    Published: 29/10/2024
15. Nerd Alert: How Brand Investments Drive Market Value

    Published: 24/10/2024
16. What a Healthy CEO/CMO Relationship Looks Like

    Published: 22/10/2024
17. Nerd Alert: How Personality Predicts Ad Response

    Published: 17/10/2024
18. How AI is Transforming Marketing Today

    Published: 15/10/2024
19. Nerd Alert: How Our Brains React to Advertising

    Published: 10/10/2024
20. Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO

    Published: 08/10/2024