The Yaag Project

134 Episodes

1. David Cancel: How to build a product company with a difference

   Published: 26/04/2021
2. Using NLP and sentiment analysis for improving product relevance to customers

   Published: 19/04/2021
3. Andreas Jonsson: Leveraging LinkedIn analytics to improve engagement

   Published: 12/04/2021
4. Peep Laja: Getting real on positioning and value proposition

   Published: 05/04/2021
5. How to get better at copywriting: with Cole Schafer

   Published: 29/03/2021
6. Fernando Angulo: State of content marketing in 2021

   Published: 22/03/2021
7. Jeremy Epstein: Using OKRs to drive better marketing outcomes

   Published: 15/03/2021
8. Jason Barnard: Masterclass on Google Knowledge Panels

   Published: 08/03/2021
9. Guy Kawasaki: What being a product evangelist means

   Published: 01/03/2021
10. Real case study: Building your marketing strategy, with Allison Macleod

    Published: 22/02/2021
11. David (Ledge) Ledgerwood: Why transitioning from founder-led growth to sales-led often fails?

    Published: 15/02/2021
12. What makes a company acquisition worthy: with Akeel Jabber

    Published: 11/02/2021
13. Leveraging collaborative commerce to grow your business : Cristi Movila

    Published: 08/02/2021
14. Casey Graham: How culture contributes to building a strong marketing organization

    Published: 03/02/2021
15. Improving conversion using CRO and evolutionary psychology: Tim Ash

    Published: 01/02/2021
16. Unlimited graphic design and bootstrapping the business model : Johnathan Grzybowski

    Published: 25/01/2021
17. Jon Miller: On ABM, levels of account orchestration and more...

    Published: 18/01/2021
18. Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast

    Published: 11/01/2021
19. Analyzing and building your RevOps: with Justin Gray

    Published: 04/01/2021
20. Product-led vs sales-led vs founder-led vs marketing-led growth

    Published: 28/12/2020