The Yaag Project

134 Episodes

1. CEO Storytelling: Building a narrative - with Kevin Maney

   Published: 13/09/2021
2. April Dunford: Debunking all the myths and misunderstandings around positioning

   Published: 06/09/2021
3. Leveraging referrals and partnerships for customer acquisition : Raul Galera

   Published: 30/08/2021
4. How to reduce friction in B2B content experience: Brett McGrath

   Published: 23/08/2021
5. Nir Eyal: Consumer psychology, product engagement, and being indistractable

   Published: 16/08/2021
6. Hiten Shah: How user research helps improve product-customer relevance

   Published: 09/08/2021
7. Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid

   Published: 02/08/2021
8. Eddie Yoon: Identifying super consumers and being thoughtfully aggressive

   Published: 26/07/2021
9. Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

   Published: 19/07/2021
10. Leveraging LinkedIn for demand generation: Nemanja Zivkovic

    Published: 12/07/2021
11. Dennis Yu: Breaking the myths around personal branding

    Published: 05/07/2021
12. How can introverts channel their energies into marketing effectively: Matt Johnson

    Published: 28/06/2021
13. The role of AI and ML in enterprise ABM: Pierre Custeau

    Published: 21/06/2021
14. Rory Sutherland: Marketing based on behavioral economics

    Published: 14/06/2021
15. Revenue attribution in B2B marketing: Steffen Hedebrandt

    Published: 07/06/2021
16. How to get better at brand storytelling: with Mark Evans

    Published: 31/05/2021
17. Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

    Published: 24/05/2021
18. Seth Godin: How to be sensible in the modern marketing world

    Published: 17/05/2021
19. Tim Soulo: Getting real with content marketing, and going beyond best practices

    Published: 10/05/2021
20. Achieving product-market fit with a lean organization: Aditya Kothadiya

    Published: 03/05/2021