Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid

In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mistakes we can avoid. He talks about: --> What ABM is and isn’t, and the fundamental misconceptions --> The common mistakes in B2B, when it comes to demand generation --> A framework and approach to account-based demand generation --> Case study: The ABM campaign that resulted in 2320 signups, 34 qualified opportunities, and 5 customers (immediately) --> Prerequisites of a cold-outreach --> The blueprint of his all-bound LinkedIn sales machine --> The weak links in the B2B sales journey, and lot more...