Improving conversion using CRO and evolutionary psychology: Tim Ash

Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Manish to share: ---> How many of our decisions are easily predictable and how we are not the rational geniuses with free-will that we like to imagine. ---> The reason free trials always work (beyond the rational understanding of 'we get to experience the product') ---> How storytelling impacts trust and attention even when people know that the story is fictional and much more...