The Marketing Architects

169 Episodes

1. How to Invest in Emerging Marketing Channels

   Published: 10/10/2023
2. What Prevents Your Team from Achieving Marketing Effectiveness?

   Published: 03/10/2023
3. Barbie, Lightning Strikes, and High-Impact Marketing on a Budget

   Published: 26/09/2023
4. Emotion is Advertising’s Untapped Performance Lever

   Published: 19/09/2023
5. How to Speak Marketing to the C-Suite with John Wojcik

   Published: 12/09/2023
6. Rethinking B2B Advertising with The B2B Institute’s Ty Heath

   Published: 05/09/2023
7. Effective TV Advertising Part 3—Driving Brand and Sales Together

   Published: 29/08/2023
8. Effective TV Advertising Part 2—Cost Determines ROI

   Published: 22/08/2023
9. Effective TV Advertising Part 1—Reach Over Targeting

   Published: 15/08/2023
10. Brand Awareness vs Affinity – Which Drives Brand Growth?

    Published: 08/08/2023
11. How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?

    Published: 01/08/2023
12. What Does Creative Effectiveness Really Look Like?

    Published: 25/07/2023
13. Is It Time for a Contextual Targeting Comeback?

    Published: 18/07/2023
14. How Will AI Change Creative Work?

    Published: 11/07/2023
15. How to Build a High-Performing Marketing Team

    Published: 27/06/2023
16. What Does Tesla’s Pivot to Advertising Mean for Marketers?

    Published: 20/06/2023
17. Navigating the Dark Funnel of Marketing Measurement

    Published: 13/06/2023
18. The Untapped Value of B2B Brands

    Published: 06/06/2023
19. How to Target Your Audience on Mass Marketing Channels

    Published: 30/05/2023
20. How Airbnb Used Brand Awareness to Drive Profitability

    Published: 23/05/2023