The Marketing Architects

169 Episodes

1. The Great Reach vs Frequency Debate

   Published: 20/02/2024
2. Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen

   Published: 13/02/2024
3. Media Mix Modeling is Back in Style

   Published: 06/02/2024
4. Revolutionizing B2B Marketing with Salesforce’s Colin Fleming

   Published: 30/01/2024
5. What’s the Deal with Distinctive Assets?

   Published: 23/01/2024
6. From the Archive: Is Brand Awareness Overrated or Effective Marketing?

   Published: 16/01/2024
7. Is 2024 the Year of CTV?

   Published: 09/01/2024
8. What’s Up with Attention?

   Published: 02/01/2024
9. From the Archive: How to Measure Upper Funnel Marketing Channels

   Published: 26/12/2023
10. Year in Review with Sleeping Barber and That’s What I Call Marketing

    Published: 19/12/2023
11. Cheers to 2024 Marketing Trends

    Published: 19/12/2023
12. Mastering QR Codes for Shoppable TV

    Published: 12/12/2023
13. AI and the Future of Ad Agencies

    Published: 05/12/2023
14. Marketing to the CFO

    Published: 28/11/2023
15. Planning a Merry Holiday Shopping Season

    Published: 21/11/2023
16. How to Create Sticky Digital Advertising

    Published: 14/11/2023
17. Avoiding the Google Tax with SEM

    Published: 07/11/2023
18. Research Says You’re Targeting the Wrong People

    Published: 31/10/2023
19. Closing the Creativity Gap

    Published: 24/10/2023
20. 7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi

    Published: 17/10/2023