The Marketing Architects

169 Episodes

1. Nerd Alert: How AI Will Change Marketing Structures

   Published: 08/05/2025
2. The Differentiation vs Distinctiveness Debate

   Published: 06/05/2025
3. Nerd Alert: Does Creative Consistency Matter?

   Published: 01/05/2025
4. What Marketers Get Wrong About Targeting

   Published: 29/04/2025
5. Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions

   Published: 24/04/2025
6. The Louder You Are, the More You Grow: Why ESOV Still Works

   Published: 22/04/2025
7. Nerd Alert: The Power of Creative Advertising

   Published: 17/04/2025
8. The New Rules of Great Video Creative with Steve Babcock

   Published: 15/04/2025
9. Nerd Alert: The Science Behind Emotional Advertising

   Published: 10/04/2025
10. The CTV Hype Cycle: Separating Fact from Fiction

    Published: 08/04/2025
11. Nerd Alert: Why Humor Wins in Advertising

    Published: 03/04/2025
12. Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf

    Published: 01/04/2025
13. Nerd Alert: The Psychology Behind Direct Mail Performance

    Published: 27/03/2025
14. The Potential of AI Video with Seth Woodall

    Published: 25/03/2025
15. Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty

    Published: 20/03/2025
16. Marketing Like a Challenger with Chuck Hengel

    Published: 18/03/2025
17. Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance

    Published: 13/03/2025
18. Great Marketing Tells Great Stories

    Published: 11/03/2025
19. Nerd Alert: Brand Awareness vs Brand Salience

    Published: 06/03/2025
20. Synthetic research vs human insights in marketing

    Published: 04/03/2025