The Marketing Architects

151 Episodes

1. Nerd Alert: Brand Awareness vs Brand Salience

   Published: 06/03/2025
2. Synthetic research vs human insights in marketing

   Published: 04/03/2025
3. Nerd Alert: The Problem with Last-Touch Attribution

   Published: 27/02/2025
4. How Category Entry Points Shape Buying

   Published: 25/02/2025
5. Nerd Alert: How Media Channel Combinations Impact Performance

   Published: 20/02/2025
6. Why Digital Advertising Is Failing Marketers with Bob Hoffman

   Published: 18/02/2025
7. Nerd Alert: The Extraordinary Cost of Dull

   Published: 13/02/2025
8. The Effectiveness Principles You Need to Know

   Published: 11/02/2025
9. Nerd Alert: What Makes a Great Super Bowl Ad?

   Published: 06/02/2025
10. How to Spot Effective Super Bowl Ads

    Published: 04/02/2025
11. Nerd Alert: Digital vs. Traditional Advertising

    Published: 30/01/2025
12. The Art and Science of Creative Effectiveness

    Published: 28/01/2025
13. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Published: 23/01/2025
14. The Truth About Agency Models

    Published: 21/01/2025
15. Nerd Alert: How Advertising Improves Pricing Power

    Published: 16/01/2025
16. Secrets to TV Advertising Success

    Published: 14/01/2025
17. Nerd Alert: How Effective is Paid Search?

    Published: 09/01/2025
18. Marketing Predictions for 2025

    Published: 07/01/2025
19. Nerd Alert: Why You Should Invest in Attention

    Published: 02/01/2025
20. The Most Effective Brands of 2024

    Published: 31/12/2024