The Accidental Marketer Podcast
A podcast by Impact Planning Group
129 Episodes
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How to Raise Prices After a Tariff—Without Losing Your Customers
Published: 25/04/2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Published: 03/04/2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Published: 27/03/2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Published: 13/03/2025 -
The Strategy Shortcut You’re Probably Overlooking
Published: 26/02/2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Published: 11/02/2025 -
How AI Supercharges Wargaming for Strategic Planning
Published: 27/01/2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Published: 16/01/2025 -
Trends and Technologies Shaping 2024 and Beyond
Published: 23/12/2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Published: 13/12/2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Published: 21/11/2024 -
Breaking Free from the Annual Planning Cycle
Published: 25/10/2024 -
Leveraging AI to Transform Strategic Planning
Published: 24/09/2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Published: 07/09/2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Published: 16/08/2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Published: 02/08/2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Published: 18/07/2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Published: 06/06/2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Published: 20/05/2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Published: 07/05/2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
