Keep Optimising
A podcast by Chloe Thomas - Wednesdays
252 Episodes
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Partnerships: Why Affiliate Marketing Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse
Published: 26/03/2025 -
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black
Published: 19/03/2025 -
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
Published: 12/03/2025 -
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
Published: 05/03/2025 -
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue
Published: 26/02/2025 -
Customer Retention: Mistakes to Avoid with Thomas Lalas
Published: 19/02/2025 -
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
Published: 12/02/2025 -
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital
Published: 05/02/2025 -
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce
Published: 29/01/2025 -
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock
Published: 22/01/2025 -
Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever
Published: 15/01/2025 -
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital
Published: 08/01/2025 -
AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner
Published: 01/01/2025 -
AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann
Published: 25/12/2024 -
AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer
Published: 18/12/2024 -
AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey
Published: 11/12/2024 -
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly
Published: 04/12/2024 -
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink
Published: 27/11/2024 -
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
Published: 20/11/2024 -
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3
Published: 13/11/2024
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
