Keep Optimising
A podcast by Chloe Thomas - Wednesdays
252 Episodes
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Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
Published: 06/11/2024 -
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
Published: 30/10/2024 -
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
Published: 23/10/2024 -
Attribution: Revamping Your Attribution Strategy with Luke Carthy
Published: 16/10/2024 -
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
Published: 09/10/2024 -
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
Published: 02/10/2024 -
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
Published: 25/09/2024 -
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Published: 18/09/2024 -
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
Published: 11/09/2024 -
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
Published: 04/09/2024 -
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
Published: 28/08/2024 -
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
Published: 21/08/2024 -
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
Published: 14/08/2024 -
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale
Published: 07/08/2024 -
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency
Published: 31/07/2024 -
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida
Published: 24/07/2024 -
Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
Published: 17/07/2024 -
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
Published: 10/07/2024 -
Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax
Published: 03/07/2024 -
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
Published: 26/06/2024
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
