How Brands Are Built

A podcast by How Brands Are Built

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52 Episodes

  1. Alex Center links package design to fashion

    Published: 02/07/2024
  2. Designing Brand Identity book launch at Noise 13

    Published: 20/06/2024
  3. The Brand Names Report: A walkthrough and summary

    Published: 30/05/2024
  4. Fabian Geyrhalter builds and launches successful brands

    Published: 13/05/2024
  5. Rob Goodman uses content to drive business outcomes

    Published: 06/03/2024
  6. Season four wrap-up: How brands (and branding professionals) can do good

    Published: 07/06/2021
  7. Diego Segura goes through the doors that open

    Published: 01/03/2021
  8. Brian Collins changed someone’s life by redesigning a uniform

    Published: 11/01/2021
  9. Alina Wheeler has a doppelgänger named Blake Deutsch

    Published: 21/12/2020
  10. Nirm Shanbhag sees brand architecture from the consumer's perspective

    Published: 07/12/2020
  11. Emily Heyward builds brands that inspire obsession

    Published: 23/11/2020
  12. Armin Vit has a little grid in his mind

    Published: 09/11/2020
  13. Sunny Bonnell reframes your vices as virtues

    Published: 26/10/2020
  14. Dava Guthmiller makes the invisible visible

    Published: 12/10/2020
  15. Dr. Jason Chambers explains the origins of racist brands

    Published: 28/09/2020
  16. Special episode: Rob on IG Live with Ilya of Studeo

    Published: 27/07/2020
  17. Special episode: Rob on the JUST Branding Podcast

    Published: 13/07/2020
  18. Mini episode: David Aaker on game-changing subcategories

    Published: 27/04/2020
  19. Mini episode: Brands reacting to COVID-19

    Published: 15/04/2020
  20. Mini episode: Brad Flowers and The Naming Book

    Published: 09/04/2020

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.