How Brands Are Built

52 Episodes

1. Mini episode: Career advice

   Published: 09/03/2020
2. Season three wrap-up: How to build a brand experience

   Published: 15/01/2020
3. Denise Lee Yohn fuses brand, business, and culture

   Published: 09/12/2019
4. Myra El-Bayoumi doesn't mind blowing up the process

   Published: 02/12/2019
5. Alan Brew sees corporate narrative as the evolution of positioning

   Published: 18/11/2019
6. Ana Andjelic helps brands design for social influence

   Published: 11/11/2019
7. Dennis Hahn makes brand culture by Swarming

   Published: 04/11/2019
8. Caren Williams plays creative brain games with clients

   Published: 28/10/2019
9. Fabian Geyrhalter builds a brand platform in one very long day

   Published: 21/10/2019
10. Ken Pasternak plots impact versus effort

    Published: 14/10/2019
11. Jeremy Miller helps you unlock your team's creative genius

    Published: 07/10/2019
12. Season two wrap-up: Five themes for brand positioning

    Published: 22/01/2019
13. David Aaker got religion on the power of stories

    Published: 10/12/2018
14. Tim Riches builds bridges held up by brand pillars

    Published: 03/12/2018
15. Miriam Stone uses the sticky note method

    Published: 26/11/2018
16. Allen Adamson thinks Jerry Seinfeld would be a great brand manager

    Published: 19/11/2018
17. Erminio Putignano connects big ideas and tiny details

    Published: 13/11/2018
18. Adam Morgan asks clients what they hate most about their category

    Published: 05/11/2018
19. Gareth Kay believes brands should show, not just tell

    Published: 29/10/2018
20. Laura Ries has six brand positioning principles

    Published: 22/10/2018