How Brands Are Built

54 Episodes

1. Mini episode: Brands reacting to COVID-19

   Published: 15/04/2020
2. Mini episode: Brad Flowers and The Naming Book

   Published: 09/04/2020
3. Mini episode: Career advice

   Published: 09/03/2020
4. Season three wrap-up: How to build a brand experience

   Published: 15/01/2020
5. Denise Lee Yohn fuses brand, business, and culture

   Published: 09/12/2019
6. Myra El-Bayoumi doesn't mind blowing up the process

   Published: 02/12/2019
7. Alan Brew sees corporate narrative as the evolution of positioning

   Published: 18/11/2019
8. Ana Andjelic helps brands design for social influence

   Published: 11/11/2019
9. Dennis Hahn makes brand culture by Swarming

   Published: 04/11/2019
10. Caren Williams plays creative brain games with clients

    Published: 28/10/2019
11. Fabian Geyrhalter builds a brand platform in one very long day

    Published: 21/10/2019
12. Ken Pasternak plots impact versus effort

    Published: 14/10/2019
13. Jeremy Miller helps you unlock your team's creative genius

    Published: 07/10/2019
14. Season two wrap-up: Five themes for brand positioning

    Published: 22/01/2019
15. David Aaker got religion on the power of stories

    Published: 10/12/2018
16. Tim Riches builds bridges held up by brand pillars

    Published: 03/12/2018
17. Miriam Stone uses the sticky note method

    Published: 26/11/2018
18. Allen Adamson thinks Jerry Seinfeld would be a great brand manager

    Published: 19/11/2018
19. Erminio Putignano connects big ideas and tiny details

    Published: 13/11/2018
20. Adam Morgan asks clients what they hate most about their category

    Published: 05/11/2018