Apptivate: App Marketing Explained
A podcast by Remerge - Wednesdays
210 Episodes
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Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Published: 10/07/2024 -
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Published: 26/06/2024 -
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Published: 12/06/2024 -
Building Your In-App Community - Amadeus Norén (Amity)
Published: 29/05/2024 -
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Published: 15/05/2024 -
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Published: 01/05/2024 -
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Published: 17/04/2024 -
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Published: 03/04/2024 -
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Published: 20/03/2024 -
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Published: 08/03/2024 -
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Published: 21/02/2024 -
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
Published: 07/02/2024 -
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Published: 24/01/2024 -
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
Published: 10/01/2024 -
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
Published: 11/12/2023 -
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)
Published: 22/11/2023 -
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
Published: 08/11/2023 -
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)
Published: 25/10/2023 -
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)
Published: 11/10/2023 -
Designing Your App’s Creative & Growth Strategy
Published: 27/09/2023
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
