2Bobs—with David C. Baker and Blair Enns

202 Episodes

1. Why We Suck at Negotiating

   Published: 26/04/2023
2. Developing a Client Conflict Strategy

   Published: 12/04/2023
3. Inbound, Outbound, and In Between

   Published: 29/03/2023
4. The Perils of "Good/Better/Best" Pricing

   Published: 15/03/2023
5. Reverse Trojan Horse Syndrome

   Published: 01/03/2023
6. Is Your Firm Addicted to New Business?

   Published: 15/02/2023
7. Secret Tradecraft of Elite Advisors

   Published: 01/02/2023
8. Innoficiency in Your Agency

   Published: 18/01/2023
9. Churn, Baby, Churn

   Published: 04/01/2023
10. Reboot Your Culture Through New Business

    Published: 21/12/2022
11. Who Should Be Promoted?

    Published: 07/12/2022
12. Maintaining the Expert Position...After the Sale

    Published: 23/11/2022
13. When Your Engagement Level Drops

    Published: 09/11/2022
14. The Marketing Procurement Problem

    Published: 26/10/2022
15. The Agency Gatekeeper

    Published: 12/10/2022
16. Prostitutes and Scope Creep

    Published: 28/09/2022
17. How Would You Prepare for a Downturn?

    Published: 14/09/2022
18. Selling Should Be Fun or You Aren't Doing It Right

    Published: 31/08/2022
19. Models Everywhere

    Published: 17/08/2022
20. How Categories and Positioning Options Might Change

    Published: 03/08/2022