Craig Massey - Evidence based practice, coaching mastery, values, and whether you need a niche

In today's episode of The Female Fitness Podcast I have the pleasure of being joined by Craig Massey aka Mass who is a coach turned educator/mentor and integral part of the PFCA. I was introduced properly to Mass on the PFCA's FFC1 after having followed him for years, and he's one of the few people I look up to in the industry. This episode is an absolute MUST listen for any coaches or PT's who want to become a master of their craft, and achieve long-term success in the industry. We discuss the pro's and con's of 'evidence based practice', Mass' own journey through coaching after a career transition, why self awareness is important if we wish to serve our clients, how we can know we're doing the best job we possibly can for our clients, values and principles, whether it's necessary to have a niche as a coach, and so much more! Thank you so much for listening as always. I’d LOVE to hear from you whether this is your first listen or you’ve been here for years, so please drop me a message on instagram if you have any questions, requests, or feedback. I’d absolutely love to hear from you! Where you can find Mass: @craigmasseycoach on IG @the.pfca for education See you next week! Where you can find me: @dannibosworth & @thefemalefitnesspodcast on IG Email: [email protected]