130: Athlete Now - Holly Calvert and Nicole Booth on developing a platform for athlete services

In this episode I speak with, Holly Calvert and Nicole Booth, the co-founders of Athlete Now. This innovative platform is revolutionising the way athletes access expert performance support, from nutritionists and physiologists to essential services like insurance and legal support. Simultaneously, it's a game-changer for practitioners, offering them a space to showcase their services and connect with athletes in need. Before we dive into our conversation, I want to share a personal note. I've joined Holly and Nicole as a director of Athlete Now, and I'm thrilled to be part of this groundbreaking project. Our discussion today will delve into the origins, mission, and future of Athlete Now, and I'm here not just as your host but as an active participant in this venture. Holly and Nicole bring a wealth of experience from their backgrounds in sports science and therapy. We'll explore their journey into this field, the serendipitous meeting that led to the birth of Athlete Now, and the unique perspectives they bring to this platform. Athlete Now addresses a critical gap in the market, providing a much-needed bridge between athletes and top-tier performance support practitioners. We'll discuss the platform's key features, the importance of creating a detailed profile for practitioners, and how Athlete Now is helping them overcome common challenges in marketing their services. Also, we'll touch on the community aspect of Athlete Now, the partnerships they've formed, and the success stories that have emerged. Quality assurance is paramount, and we'll delve into how Athlete Now ensures the highest standards for both practitioners and athletes. Finally, we'll look ahead to the future of Athlete Now and the exciting developments on the horizon. So, whether you're an athlete, a practitioner, or someone interested in the intersection of sports and entrepreneurship. Have a look around the website https://theathletenow.com/ SocialsInstagram Athlete NowX (Twitter) https://twitter.com/theathletenow Hi, I'm Steve Ingham Sports and Performance Scientist co-founder at Supporting Champions. I have the privilege of supporting over 1000 athletes of which over 200 have gone on to win World or Olympic medals. For the last 25 years I've been fascinated by, researched and applied innovative ideas to help people succeed  and now I want to share those performance strategies with you.  I help aspiring and professional Performance Science and Support Staff improve their skills, experience and mindset for working with sports performers through a range of online courses and an exclusive community hub https://www.supportingchampions.co.uk/onlinecourse If you're working in sports performance or business and want to get support to develop your team and systems - take a look at what I offer here - https://www.supportingchampions.co.uk/speaking/ Listen to the podcast https://www.supportingchampions.co.uk/category/podcast/ LinksTwitter at https://twitter.com/ingham_stevehttps://www.tiktok.com/@supportingchampionsSupporting Champions on Twitter www.twitter.com/support_champsSupporting Champions on Linkedin, www.linkedin.com/company/supporting-championshttps://www.instagram.com/supportingchampions/