Why Channel Partners Drive 3X Higher Win Rates—The Hidden Data with Alex Rich

The Revenue Insights Podcast - A podcast by Ebsta - Thursdays

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In this episode of Revenue Insights, host Guy Rubin sits down with Alex Rich, VP of Sales North America at GitGuardian, to discuss how focused channel partnerships can drive scalable revenue. Alex shares his “Focus Partner Model,” insights on avoiding channel conflict, and why well-supported partner managers can outperform individual reps. Perfect for sales leaders looking to turn partnerships into a core growth engine.

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