2. SEASON FINAL - PACKAGING - Consumer VS. Corporate Responsibility 🚨 is plastic recycling greenwashing?
Is consumer responsibility sometimes a greenwashing trap? Are we harming our environment by overly focusing on individual responsibility vs. corporate responsibility? According to the Merriam-Webster Dictionary, #greenwashing can be defined as “expressions of environmentalist concerns, especially as a cover for products, policies, or activities." In simpler words, greenwashing is used to deceive customers into believing a product, service or action is better for the environment than it actually is. Our social media lead Myra Bari recently shared a great post on “six sins of greenwashing”: Vagnueness. Being purposely non-specific about operations or materials Lesser Evil: applying a do-good label to an environmentally unfriendly product Irrelevance: Claiming to avoid using a material or practice that is already illegal or non-standard Hidden Trade-off: suggesting a product is green based on a single environmental attribute No proof: making an environmental claim that cannot be substantiated Fibbing: Making environmental claims that are simply false And in this episode I would like to talk to you about a 7th sin we have come across: “Pushing the responsibility on consumers to deflect from corporate responsibility”. --------------------------------------------------- To stay up-to-date for future episodes take 3 seconds to click on “follow” and subscribe to Red to Green. Check out the Red to Green Website for the show notes and more info https://redtogreen.solutions/ For sponsorships, collaborations, volunteering or feedback write Marina at [email protected] Please leave a review on iTunes https://podcasts.apple.com/de/podcast/red-to-green-food-sustainability/id1511303510 --------------------------------------------------- Thanks to our partners of this season Food Labs: Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/ This is a season on plastic alternatives - discussing food packaging and sustainable materials. Alternative packaging options are slowly developing. More and more packaging startups are developing plastic replacements based on fungi or algae. Bioplastics or bio-based plastics like PLA are becoming more resilient. In this season we discuss topics like industrial composting, home composting, compostability, biodegradable and compostable material, single-use plastic, plastic recycling, food waste recycling, and more. Red to Green is a food tech and sustainability podcast. We cover current food technology topics in-depth with a focus on sustainable innovations. Learn about the food industry in deep-dive seasons featuring industry leaders from food tech startups, corporates, and important VCs. Sustainable food is more than improving individual buying behaviors. Red to Green seeks to move the food industry from harmful to healthy, from polluting to sustainable from Red to Green.