#11 - Why Instagram Boomerangs are the Worst

Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming

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It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me.  Look, I’m not here to rain on anyone's parade — if you’re on social media to have fun and cheers to living your best life, I support that. But if you are a person or brand that actually wants to be compelling, Boomerangs aren’t doing you any favors. Here's why Boomerangs are failing your audience, plus what to post instead. www.briannefleming.com 

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