#36 - TRL's Magic Formula for Raving Fans
Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming

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If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris. But TRL really wasn’t about the music. It was about the fans. In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level.