#8 - The Science Behind Red Bottom Shoes
Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming
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Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all. www.briannefleming.com @brianne2k Join the Making the Brand Groupies Facebook Group!
