#27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming
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We all have that friend who gives us closet envy because of their amazing sneaker collection 😍 On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them. We discuss: Sneakerhead culture and marketing power The impact of scarcity on product sales Enthusiast brands like Nike and Fender The effects of nostalgia in marketing Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally. For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET! www.briannefleming.com
