#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact
Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming
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It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string." Taylor Swift Sparks Trend: Explore how Taylor Swift's Eras Tour ignited the friendship bracelet trend, setting the stage for Little Words Project's decade-long commitment. VMAs Celeb Endorsement: Get the full story behind the iconic moment at the VMAs when *NSYNC reunited, and Taylor Swift received Little Words Project bracelets. Hear about the PR benefits that followed. Philanthropy and Pop Culture: Learn about Little Words Project's philanthropic journey, selling 100K bracelets, collaborating with 2000+ partners, and donating $675,000 to over 160 causes. Dive into the brand's creative incorporation of pop culture. Evolution into Retail: Explore the strategic move into brick-and-mortar retail and the importance of community in LWP's "Nice Nation." Founders and Friends: Hear about Mariah's decade-long friendship with LWP founder, Adriana Carrig, and how they built the brand together. Follow Mariah Grippo on LinkedIn! Shop The Little Words Project Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter
