RoR #32: The Other Kind of Sourcing Every Roaster Needs w/ Mark Kutrovski of Mirror Coffee Roasters

Feedback. It is all too common to use this word. But do many of us actively pursue it as if it is foundational to the success of our businesses? Chances are not really. And in so doing we lose out on connection, relevancy , and have a harder time delivering value that creates momentum with our coffee. All because when we talk about relationship coffee, we tend to leave out the consumer.  Today on this 32nd episode of Rate of Rise, brought to you by our friends at Mill City Roasters, we are sitting down with cofounder of Mirror Coffee Roasters in Bellingham Washington, Mark Kutrovski! Mark and his brother Seirgi both had a solid career in coffee before founding Mirror Coffee Roasters 5 years ago. Their brand has, from the beginning been focused on quality and guided by a consitent puruit of connecting with and getting feedback from their customers. Both consumers and wholesale customers.  In today's episode we explore the need for all roasters to pursue feedback in how they source, roast, and communicate value to their customers and why it is of particualr importance nright now!  Links: https://mirrorcoffeeroasters.com/ Instagram: @mirrorcoffeeroasters      Related episodes:  RoR #25 : Training Up the Next Generation of Roasters w/ Steve Lee of Pocket Knife Consulting + Linea Caffe ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters 433: Winning Staff and Customer Loyalty 340 : Encore Episode of “10 Reasons to Love the Customer”!     Our Sponsor for Rate of Rise! www.millcityroasters.com