#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Categories:

Business Technology

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie's experience has taught her the unique attributes of developers, and how B2B marketers can reach them on their level. -...