#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment?On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working in a multi-regional environment, how to overcome language barriers and leverage cultural differences t...