#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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Business Technology

We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion about category creation, whether it's merely the use of buzzwords, whether new categories are even worth pursuing and whether category creation is...