#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising brand marketing in B2B. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growing SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on brand building and storytelling. On this episode of the FINITE Podcast, hear t...