2. Measuring Customer Loyalty (NPS and Beyond) Featuring Rob Markey
Doing Customer Experience Right with Stacy Sherman - A podcast by Doing CX Right® - Mondays
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Net Promoter (NPS) is a popular way to gauge whether your customers are brand advocates (promoters) or dissatisfied (Detractors). Rob Markey, co-founder of the Net Promoter System at Bain, and Stacy Sherman discuss the meaning and evolution of NPS, misperceptions, and ultimate questions to measure customer satisfaction. You'll gain actionable tips to maximize customer loyalty and referrals the right way! Learn more about guest Rob Markey and host Stacy Sherman at: DoingCXRight.com/podcasts
