Karen Lavecky (Land of Plenty Food Co.) - The Doomsday Plan
Deep in the Weeds - A Food Podcast with Anthony Huckstep - A podcast by A Deep in the Weeds Production
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The Doomsday Plan After building an artisan award-winning brand supplying airlines, stadiums, cinemas and clubs with a best-in-class product over 20 years Karen Lavecky (Land of Plenty Food Co.) lost 90% of business overnight. But a Doomsday document her husband and business partner wrote a few years ago ‘just in case there’s a catastrophe’ set a plan in motion immediately to ensure their business made it through the toughest period of its history.
