Marketing Is a Growth Engine: A Wake-Up Call for CMOs
CX Decoded By CMSWire - A podcast by Rich Hein
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Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.
