Marketing, Customer Experience Technology Leadership

According to the Marketing Technology Landscape 2022, marketers have nearly 10,000 solutions from which to choose. OK, so maybe that's not exactly how it works. Marketers won't be browsing 10 aisles with 1,000 solutions per aisle. Fact is, though, there is an abundance of choice when it comes to deciding what powers your marketing and customer experience outcomes. Many marketers and customer experience professionals arrive at organizations when the stack's fully operational. Others have to buy pieces to fit their stack, and some even build from the ground up. Chris O'Brien is one of those professionals who lives all these realities. He's the VP of digital marketing technology for M&T Bank. He sits at the intersection of marketing technology and customer experience within the financial services industry, which is a highly regulated industry. O'Brien caught up with CX Decoded to discuss the challenges of managing the marketing technology stack. He shares his thoughts on how the role of marketing technologists have evolved, how he keeps up with the pace of new technology and what's coming next. "I really do work cross-functionally, cross-departmentally, as well as with a ton of external partners, whether they be, you know, system integrators, agencies, or some of these platform and data service vendors," O'Brien told CX Decoded hosts Rich Hein and Dom Nicastro of CMSWire. "So really trying to be kind of the hub that pulls all of that together into a cohesive roadmap and strategy for us."