Buying into brands
Customer First - A podcast by KPMG International
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In this episode, our panel explore the emergence of a new type of customer, whose decisions are driven increasingly by purpose, integrity and reputation. They discuss how businesses can achieve customer buy-in and translate that into practice, illustrating their points with some great examples of trust-building key events. Our speakers this episode: Jo Stringer, Partner, KPMG in the UK Edgar Molenaars, Partner, KPMG in The Netherlands Carmen Bekker, Partner, KPMG Australia
