Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: Why it's so important for an agency account manager to have that important skill of writing briefs Why it's important to agencies and clients to get the writing of the brief right What's the implication of having a shitty brief Where briefs go wrong and some of the important elements to include in a good brief. I'm also asked J to share some experiences that she's had, where the agency has written a brief and challenged the brief with their client. And it's proven very, very fruitful. I hope you enjoy the episode with Ceylan, and you come away with a few ideas about brief writing. Now, if you are interested in the brief writing workshop that we're running, please visit my Training hub at www.accountmanagementskills.com/training.  You can reach out to me on LinkedIn at Jenny Plant, or send me an email at [email protected].