Leading client meetings, with Jenny Plant

Welcome to Episode 39. This episode's for you if you're an account manager managing client relationships on a day to day basis. In this episode, I'm going to share with you three key steps to leading a client meeting. One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. This might be a presentation of your new ideas, or it could be campaign results, or even you might be conducting a post project review: anything where there's meetings of several individuals from both the clients side and the agency side. As the main point of client contact, you're the one that needs to be seen to be facilitating and leading a meeting such as this. So I want to share with you three key steps you can take to make sure that you're covering all bases when you turn up at meetings.