Stephen Willard - An Employee Centered Approach to Branding

Stephen Willard discusses his unique employee-focused approach to all things brand related, and how he goes about supporting his clients to identify new names.To build highly democratic brands where employees feel a part of the process – something that appeals to Millenials.Their approach to branding is bottom-up rather than top-down, ensuring employee inclusiveness across the organisationHe discusses his approach to developing new product names in the tech industry, financial services and insuranceHis strong belief in empowering employees and rousing their emotions is his defining approachAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter