Shireen Smith - Why and How To Combine the Three Disciplines that Impact Branding
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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In this episode, Shireen discusses the three disciplines that impact branding, and how different organisations might involve all three in their branding process. How design and marketing impact branding.Why intellectual property involves taking account of brand protection during brand creation rather than after a brand is created.How the Google’s of this world intersect IP in their branding process.How most organisations use a silo approach and fail to achieve an interdisciplinary approach and what to do about it. How to use a holistic approach to branding and IP.The BrandTuned podcast is to showcase the journeys people have had with their brand.Our purpose is to foster greater business success and enable more brands to be built on strong foundations.Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
